What does SMART mean?
S
Specific
Be as specific as possible with the desired goal
Example
Close $2,000 in sales by the end of the quarter
M
Measurable
Set a measurable goal to track and quantify the progress
Example
Aim to walk one mile, three times a week
A
Achievable
Set a realistic but challenging goal that is reasonable to achive
Example
Increase newsletter sign-ups 5% month over month
R
Relevant
Align the desired goal with the broader business goal
Example
Create and test two versions of the email before sending out the email blast
T
Time-bound
Set a goal with a target end date
Example
Grow the number of monthly users for the mobile app to 1,500 by the end of four months
By setting comprehensive, realistic goals, you have a clearer path to achieve success and realize vision.
Goal setting can also help an you achieve increased efficiency, productivity and profitability.
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